A business owner, who developed his passion for coffee into a thriving new enterprise, has teamed up with DS Smith Packaging to develop retail ready packaging (RRP) to create the perfect “pick me up”.
The product, available from leading retailers, deli counters and forecourt locations, aims to add flavour and shake up the ‘grab and go’ category.
The collaboration has resulted in a high quality flexographic printed retail ready pack, which is colour coded to help the shopper navigate the range. Replacing a former plain white RRP, the new pack is made using DS Smith’s R-Flute® material, which offers a flatter, better surface for printing and presentation, a crucial advantage for more and more customers as they seek brand appeal and sales success with shoppers.
Jim Cregan, founder and director of Jimmy’s Iced Coffee explains: “We started working with DS Smith at the start of the year and have been really pleased with the results as the pack has gone down very well with our buyers.
Working with DS Smith has really enhanced our appreciation of the importance of secondary packaging and its role in the product development process. It’s important that the product is presented on the supermarket shelf in the best possible way.
Becky Tompkins, UK Marketing Manager (Packaging), DS Smith Packaging commented that “we are delighted Jimmy’s chose to partner DS Smith with this development. Through the skill of our people and the PackRight business tools, DS Smith has the right recipe to produce RRP that supports sales success in store. We Make Ideas Happen.’’