The ability to create high levels of product awareness is fundamental to the success of a new product launch. That’s why Thorntons chose DS Smith Multigraphics to design and manufacture a very appealing freestanding display unit (FSDU) for the new Melts range.
The brief was to ensure that the unit was highly visible in store, standing out from other displays and matching brand colours perfectly. The purpose was to communicate the benefits of the new product, announce new promotions and give the brand more presence and impact in store. It would also help Thorntons achieve rapid coverage of the new product in a wide range of retail outlets.
DS Smith Packaging’s development work involved both structural and creative artwork design as well as static and transit testing. Once approval had been given to the artwork and structural design, the unit was printed, converted and delivered in just six weeks.
Eve Roberts, Customer Marketing Manager of Thorntons, commented: “This type of unit is a great way to communicate brand values via premium cues, colours and design and the display achieved our Melts brand objectives of driving awareness and generating trial of the new Melts proposition.”
DS Smith Multigraphics offers high quality Point of Purchase (POP) and Point of Sale (POS) materials, with everything produced in house. There is wide range of capabilities in screen, digital, litho and flexo print, creative visuals and artwork, conversion and fulfilment services. This means that whether you need 2D or 3D displays, DS Smith Multigraphics can supply either individual elements or the whole package.
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8JZ
Tel: 0845 260 70 80
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