The promotion, which runs until mid July, gives consumers the chance to ‘Win A Bike A Day’ in a free prize draw at www.nurishment.co.uk.
Consumers can also take part in a weekly on-line cycle race, to win cycle accessories.
The promotion will be flashed prominently on packs of Nurishment’s four top-selling flavours – vanilla, chocolate, banana and strawberry.
“Cycling is one of the UK’s fastest-growing leisure pursuits and is an ideal fit for energy-boosting Nurishment Original. The promotion comes at a time when the UK is gearing up for a major sporting summer. We’re playing our part by giving people the opportunity to get fit and have fun with Nurishment,” says Nyree Chambers, Enco Products’ Head of Marketing.
The promotion will be backed by national press and phone box advertising and an extensive social media campaign.
Source* IRI Nutritionally Enriched Milk Drinks, Unit Sales, MAT 52 w/e February 25, 2012
Trade enquiries: 01707 322332