New Gourmet Premium Cookies are a real chip off the block

gormetgroupbCSM United Kingdom announces the launch of new Readi-Bake Gourmet Premium Cookies, a range of three luxury, bake-off cookie variants. At a chunky 90g, each cookie is a real big eat, in size and flavour and will appeal to discerning cookie lovers who want something a little different.

All three variants, Toffee and Pecan, Strawberry and Cream and Triple Chocolate are made using the finest ingredients, including real Belgian chocolate, to deliver moist, chewy cookies with a home made appearance and freshly baked aroma that will tempt cookie consumers who want an extra special treat or a more substantial snack experience.

Satisfying the consumer’s demand for indulgent, ‘treat me’ products, Readi-Bake Gourmet Premium Cookies provide cafes, food retail outlets, caterers and food-to-go operators with a speedy and direct route to improved cookie sales in a market category in which premium products accounts for 20%* of the £44.7m total category value and which show a growth of 12.7% year on year.

Presented in slabs of frozen cookie dough, pre-scored to give 24 individual cookie dough squares, Readi-Bake Gourmet Premium Cookies are ready to use straight from the freezer. Simply snap into individual cookie dough pieces, along the score lines, using the edge of the work surface before placing onto a tray and baking. The cookie dough pieces spread whilst baking to give a fabulous, chunky, home baked appearance that adds to their consumer appeal.

Available in three variants for customer choice, Readi-Bake Gourmet Premium Cookies deliver on luxury flavour, rich, moist eating quality and superior appearance to keep consumers coming back for more.

Gourmet Premium Toffee & Pecan Cookie – A rich, indulgent tasting cookie made using butter truffle pieces, pecan pieces and real Belgian white chocolate chunks.

Gourmet Premium Strawberry & Cream Cookie – With a great summery taste from real strawberry pieces, Cornish clotted cream and real Belgian white chocolate chunks this cookie is a real crowd pleaser all year round.

Gourmet Premium Triple Chocolate Cookie – A chocoholics dream recipe that incorporates real Belgian white and plain chocolate chunks within a rich chocolate cookie dough that delivers a real chocolate hit.

*Kantar Worldpanel Data 52 week ending period to 31/10/10

CSM (United Kingdom) Limited

Rodger Sudlow

Tel: 0800 783 4697

www.csmglobal.com/uk