Two new products have just been added to the extensive Galpharm Cold and Flu range. Galpharm Max Strength Cold & Flu Blackcurrant Flavour Powder for Oral Solutions available with five sachets in a box. Galpharm Max Strength Cold & Flu Lemon Flavour Powder for Oral Suspension can also now be purchased in boxes of five sachets as well as the long-established 10s.
Says Ruth Giles of Galpharm International: ‘We know from consumer research that pack size is important in purchasing decisions and convenient pack sizes are valued by customers. Five sachets are often sufficient for a customer to effectively manage their cold or flu symptoms, particularly as the Galpharm products contain 12.2mg of Phenylephrine Hydrochloride and1000mg of Paracetamol – unlike some brands which only contain 600mg Paracetamol.’
Recent research conducted for Galpharm* shows that cold/flu remedies are a ‘top of mind’ purchase for consumers with 69% making a purchase in the last two months. Galpharm products are seen as offering ‘an effective, trustworthy product which is an affordable alternative to well-known brands’. Customers found the Galpharm packs ‘appealing’ particularly as they clearly state the name of the active ingredient on the pack, which is important in establishing the efficacy of a product.
The Galpharm Cold and Flu range also includes decongestant containing Galpharm Cold Relief Capsules, Galpharm Max Strength Cold & Flu Capsules, Galpharm Flu-Max All-In-One Chesty Cough and Cold powder for oral solution and Galpharm Flu-Max All-in-One Chesty Cough & Cold Tablets.
* Galpharm Research, August 2013, conducted by Healthcare Research Worldwide
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