Lemsip, the UK’s No 1 and most trusted cold and flu brand* is relaunching its flagship Lemsip Max All in One range with a new premium look and feel that increases shelf standout, highlights the ‘All in 1’ message and provides consumers with clearer symptom indication on pack. The new look helps the shopper to make speedier purchase decisions and provides a clear choice across the Lemsip Max All in One and Max Strength ranges.
Available as both the hot drink – in Lemon and Wild Berry and Hot Orange variants, and cold and flu capsules, Lemsip Max All in One is Lemsip’s best ever range to treat cold and flu symptoms. Lemsip Max All in One brings the combined power of paracetamol, phenylephrine and guaifenesin to tackle the variety of common aches and pains of a winter cold including headache, fever, blocked nose, sore throat and chesty cough.
Lemsip will be strongly supporting the relaunch across TV and digital platforms as well as in store, ensuring a high profile for the Lemsip brand throughout the cold and flu season.
“We know that over half of cold and flu sufferers don’t seek product advice, therefore the fixture and the packaging is key in driving purchase. Lemsip is the first choice brand and we want to make sure that we give consumers a clear choice of symptom relief products and make it easy for them to differentiate between ranges. Cold and flu treatments are not regular purchases so retailers have limited chances to maximise sales in this area and to ensure they provide what their customers want.” Jerome Lemaire, Marketing Director, RB UK.
Lemsip provides symptom relief in a range of strengths and formats to meet consumer preferences. So whether the consumer is looking for the comfort and symptom relief of a hot drink, or is looking for the convenience of symptom relief in a capsule, Lemsip has a solution. All in one is also available in a liquid format.
Alongside the new look Lemsip Max All in One range, Lemsip is also showcasing the full range:
* AC Nielsen. Total Cold & Flu Remedies category. Total Coverage. Value Sales. MAT TY – w/e 20/06/15