KETTLE® Chips target the Big Night In occasion

The sharing snacks sector has become increasingly important thanks to the popularity of the Big Night In, and within the total category sharing is the only sector in growth, +6.8% in value sales over the last year.1 Despite an improving economic climate, consumers are continuing to entertain at home and on such occasions they still want to treat themselves. KETTLE® Chips are ideal for sharing and so are perfect to enjoy as part of the ‘Big Night In’. Such occasions are often focussed around a games or movie night, watching a film, sporting event or popular TV programme, or simply a get together with friends and family. On these sharing occasions we find that consumers want to treat themselves, and their guests, and look for products to create a feeling of ‘specialness’ in their home environment. Research shows that 80% of our target consumers enjoy entertaining people at home2 and when they do, KETTLE® Chips, the UK’s no. 1 hand cooked crisp and top 3 sharing brand,1 is often their first choice as a premium snack.

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The KETTLE® brand is key to driving consumer trade up and delivering category growth and this is backed up by sales data which shows that KETTLE® is outperforming the crisps and snacks market year on year.1 As the UK’s leading premium crisp, KETTLE® Chips is the muststock sharing brand for Grocery Retailers to target the Big Night In occasion.

The following popular seasonings are offered in KETTLE® Chips 150g sharing bags. Perfect for targeting the Big Night In, the range of flavours provides something to suit everyone.

Lightly Salted – the top seller, seasoned with a sprinkling of natural sea salt, ideal for dipping and perfect for all the family. As is Sweet Chilli & Sour Cream which offers authentic spicy sweetness combined with the coolness of sour cream.

Sea Salt & Balsamic Vinegar – the blend of balsamic vinegar from Modena in Italy with Mediterranean sea salt makes this seasoning just right to accompany a glass of wine during a night in.

Sea Salt & Crushed Black Peppercorns – spiky hits of cracked peppercorn fused with the zest of natural sea salt, great for a night in front of the TV.

Mature Cheddar & Red Onion – full flavoured mature cheddar complemented by the sweetness of red onion, regularly enjoyed with a beer whilst watching a match.

KETTLE® Chips, has recently introduced a new seasoning to its range which is great for the Big Night In occasion. Crispy Bacon & Maple Syrup taps into the current ‘sweet & salty’ flavour trend and combines real Norfolk bacon with the luxurious sweetness of Maple Syrup. Consumer reactions to the new seasoning have been excellent and initial sales levels are strong, so we are confident that this new addition will be a big success.

New Summer Seasonal KETTLE® Chips has introduced a new limited edition flavour to its 150g sharing range in time for the summer sales period. Packaged in a vivid bag to create on-shelf stand out, Chorizo, Feta & Olive was developed by the KETTLE® Chips Chef, who was tasked with creating a tasty seasoning which captures the spirit of fresh summer food. Perfect for barbecues, or simply sharing with friends and family during nights in this summer, the new edition offers distinct, yet complementary, flavours on an authentic, hand-cooked crisp.

It combines the savoury moreishness of spicy chorizo, with the salty tang of feta, and a touch of olive fruitiness in a simple, yet delicious seasoning. It tastes great, especially when coupled with a beer or glass of wine.

New Chef’s Signature Collection KETTLE® Chips has also launched Chef’s Signature, an outstanding new range featuring partnerships with some of the UK’s leading, premium food brands. Exciting new seasonings have been created by the KETTLE® Chips Chef, Chris Barnard, utilising his 25 years plus expertise to combine the highest quality food ingredients with hand cooked potato chips.

www.kettlechips.co.uk

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