Juul energises retailer’s vape category

JUUL say Manchester-based retailer Paul Stone who has five stores in and around the Manchester area, has been amazed at the impact of the vape brand since introducing it into his Oxford Road store in April.

“Prior to stocking JUUL, my e-cigarette sales at the store were static – running at less than £250 per week. Since introducing JUUL, weekly vape sales in the store have increased fourfold to almost £1,000, the best ever. It was largely driven by JUUL, which accounted for 85% of all e-cigarette sales with both Starter Kits and pods selling extremely well.”

JUUL was launched into the independent convenience channel in March this year with JUUL Labs tripling its field sales force to help retailers maximise the opportunity.