This autumn, Great Food, which specialises in seriously tasty vegetarian food, is launching its new range of delicious and versatile products to take advantage of the rapidly expanding vegetarian market.
Great Food prides itself on being ‘braver with flavour’ and the products have been developed to offer consumers an exciting alternative to vegetarian foods currently available.
The vegetarian market has experienced consistent growth over the past few years, however this is largely to do with the trend for ‘flexitarian’ eating where people are choosing to reduce their meat intake without becoming fully vegetarian.
Great Food is targeting this market with products which include snack packs, bites, burgers and houmous. The range has been developed to suit different occasions: lunchtime snacking, light meals and as a main meal alternative.
Jane Rayner, Marketing Director of Great Food explains the concept behind Great Food: ‘Great Food is all about great tasting food which happens to be vegetarian. It’s also gluten free and dairy free as well as being Kosher and Halal. The company has already been very successful within the specialist food sector and we have now developed the brand to appeal to a wider audience in order to reflect the changes in people’s lifestyles and in their approach to food. People no longer choose meat in every meal, instead opting for tasty and healthier alternatives – Great Food offers just this.
‘The flexibility of the range is a key selling point, offering consumers the choice of eating the food as a healthy alternative to sandwiches and wraps, a light meal, a meal accompaniment or as part of a main meal, which may or may not include meat.’
Great Food prides itself on producing food which is great tasting, packed with texture and uniquely, is baked not fried making it a much healthier option.
Great Food is available in all high street multiples within the specialist food aisles. The opportunity now is to build distribution within the mainstream fixtures.
Great Food has recently undergone a complete rebrand and is now in vibrant and eye-catching packaging, to give the range more ‘stand out appeal’ on the shelves. This will drive consumer interest, and is supported with a new consumer focused website detailing recipes and encouraging consumer engagement.
The relaunch is backed by a PR campaign targeting women aged between 25 -45 and families looking for meal solutions that offer something different and wholesome.
The Great Food range offers four main categories, with twenty five individual products.
Snack Packs – Sweet Potato Pakora, Spinach & Pine Nut Bites and Mediterranean Falafel, all accompanied by individual pots of houmous dip.
Bites – Mediterranean Falafel, Moroccan Falafel, Sweet Potato Pakora, Spinach & Pine Nut, Tuscan, Mint, Quinoa & Broad Bean, Onion Bhajis, Pumpkin & Sultana, Sweetcorn & Butternut Squash and Potato Rosti.
Burgers – Moroccan Falafel Veggie Burger, Pumpkin & Sultana Veggie Burger and Potato Rosti Burgers.
Houmous – Spicy Harissa, Mediterranean, Lemon & Coriander and reduced fat Mediterranean Style houmous.
Tel: 01908 641274