Flahavan’s adds new seed and fruit mixes to range

Flahavan’s, the leading Irish porridge oats brand, is expanding its convenience offering, introducing two new healthy SKUs to its UK range of porridge oat sachets.

Following the 2017 launch of the brand’s original Irish Porridge Oat Sachets, Flahavan’s has developed two new variants: 3 Seed and Oat Bran, and Apricot, Raisin and Sunflower Seed. With absolutely no added sugar, the new products tap into the increasing popularity of convenient breakfasts that do not compromise on taste or health.

Both new sachets combine Flahavan’s naturally creamy Irish Oats – wholegrain and rolled for a more texture bite – with a selection of nutritious inclusions. Consumers can choose from the high-fibre 3 Seed & Oat Bran variant that has a delicious mixture of oat bran, golden linseed, sunflower and pumpkin seeds or a fruitier porridge in the form of Flahavan’s Apricot, Raisin and Sunflower Seed sachets.

Available in 400g boxes comprised of 10x 40g sachets, the two new inclusion-based variants will take just two minutes to cook and join Flahavan’s Original Irish Porridge Oats Sachets as part of the brand’s expanding range of healthy and versatile breakfast choices.

“Porridge is unique within the convenience category in that it can provide a healthier option for consumers on the go,” explains Karen Fennell, brand manager for Flahavan’s. “With health and convenience now king for UK consumers, we’ve seen the demand for products that tick both of these boxes increase, particularly for products such as our sachets that have no added sugar*.”

“Our new portion-sized sachets will give time-pressed consumers the chance to enjoy their Flahavan’s oats with the added benefit of convenient and healthy additional ingredients.”