Chadwicks re-energises sleeves for Slazenger

slazenger-high-resChadwicks has created a striking new shrink sleeve to give Slazenger sports drinks a fresh lease of life.

Aimia Foods needed a shrink sleeve for Slazenger S1 Hypotonic Sports Drinks urgently and appointed Chadwicks after being impressed by its professionalism and excellent turnaround capabilities.

After receiving the artwork just a day after the initial meeting, Chadwicks managed to produce and deliver two new, challenging shrink sleeve designs in just three days.

The S1 Hypotonic Sports Drinks now benefit from 50 micron PVC shrink sleeves, reverse printed via UV Flexo with surface matt lacquer in register with a black background.

Kursat Uysal, business development manager at Chadwicks, said: “Flexibility and fast turnaround is not only about how fast your equipment can run but about the whole culture, people and focus within a business. Having the right attitude and being prepared, trained and experienced is key to achieving first time success.

“This was a fantastic project for us as it enabled our experts to demonstrate the level of skill and focus that we can provide to all our customers. Our teams work together to find innovative packaging solutions to suit the products and brands and through dedicated customer service, Chadwicks always aims to succeed both on performance and delivery.”

Neal Haworth from Aimia Foods, said: “We are very impressed by the professional yet personal approach that Chadwicks has showed us. We were particularly pleased with the fast turnaround on this job.”

The Slazenger S1 Hypotonic Sports Drinks are formulated to aid physical and mental performance, offering up to 40% faster hydration than isotonic energy drinks.

Chadwicks is part of the Flexible Packaging Division of the Clondalkin Group which has more than 40 manufacturing sites located across Europe and North America.

To find out why Chadwicks is one step ahead of the competition, call 0161 763 2100 or visit www.chadwicks-sleeves.com Email: sales@chadwicks-lids.com