Coca-Cola European Partners (CCEP) is pleased to announce that Capri-Sun has reduced the sugar content of its original range by 50% without compromising on the great taste of the number one children’s fruit juice drink in GB.
By introducing stevia, a sweetener from a natural source, Capri-Sun has reduced total sugar content to 4.9 grams per 100ml. The new recipe maintains the iconic taste of original Capri-Sun and in testing parents and their children gave positive feedback.
The new recipe applies to all flavours in the original range sold in GB, and is being rolled out to Ireland, Belgium and the Netherlands in the coming months. This is the next step in Capri-Sun’s sugar reduction programme which has already included the launch of No Added Sugar variants in 2015 and Fruity Water in 2016.
Simon Harrison, Customer Marketing Director, Coca-Cola European Partners in GB, said: “At CCEP, we have been on a sugar reduction journey for many years, listening to consumers and customers and making small decreases in the amount of sugar used across our full portfolio of brands. The introduction of stevia has enabled us to reduce the sugar content in Capri-Sun without compromising on the famous taste of the much-loved juice drink.
We have always been clear that we would never change the recipe of any one of our brands unless the taste is equalled or made better. We have done just that with Capri-Sun thanks to the inclusion of stevia, a sweetener from a natural source.”