BIG NIGHT IN – Shoppers still love a Big Night In

Britain’s consumers are a plucky bunch. Despite the tough economic climate, we’re still determined to enjoy ourselves and grab a Big Night In with family and friends, whenever we can. Compared to previous years, we are noticeably more careful now about how we spend our money. Forced to evaluate our spending, we are becoming increasingly savvy shoppers. But that doesn’t mean we don’t want to party!

On this page we look at the latest offerings for the Big Night In from the Tangerine Confectionery range, and hear from Kallo Organic Belgian Chocolate Rice Cake Thins, two brands with a strong Big Night In proposition.

In the words of Tangerine Confectionery’s Senior Brand Manager, Sarah Brown, ‘family and friends’ gatherings are increasingly popular occasions, mainly as a result of the recession, with more of us opting to stay in and entertain, rather than go out. So having an exciting range of goodies that offers everything from sweet treats to crisps and nibbles is vital in driving consumer purchases of Big Night In goodies.

And when it comes to healthy snacking, Kallo’s offering appeals to those customers who want a nutricious, healthy alternative, and their rice cakes offer a great low calorie option for those with a sweet tooth.

For retailers, the bottom line about the Big Night In is that as a nation we might not be going out as much, but a substantial proportion of shoppers are still more than ready to party. You don’t need to spend a fortune either – carbonated soft drinks and bagged snacks are two of the biggest mainstays of home entertaining, in sales value terms, and according to Mintel their sales have remained buoyant through these difficult times.

Being pitched at affordable prices for all pockets is integral to bagged snacks and carbonates’ continued success, and it clearly works. The recessionary environment seems to have been working against premium soft drinks but seems to have helped carbonates, as a ‘feelgood’ antidote to the general doom and gloom.

So, make it your resolution to keep those fixtures stocked with products for the Big Night In, in 2012.

The Grocery Trader