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Zoflora – the indulgently fragranced, award-winning cleaning brand* – is delighted to announce the nch of a BRAND-NEW productZoflora Concentrated Pod. 

Now available to purchase in ASDA, Zoflora is encouraging consumers to re-use & refill this New Year. The ultra concentrated formula allows re-use of a trigger spray bottle, reducing plastic waste by 99% (per pack).**

With the same effective cleaning power as Zoflora’s Multipurpose Cleaner, Zoflora Concentrated Pod delivers on efficacy and impactful fragrance, whilst also saving on pennies and plastic.

Each concentrated pod makes 750ml of Antibacterial Multipurpose Cleaner – choose to reuse & refill, it’s as easy as 1, 2, 3.

  1. DROP – With dry hands place 1 refill pod into an empty spray bottle.
  2. ADD – 750ml of warm water and shake, the pod will dissolve within 7 minutes.
  3. APPLY – enclosed label stickers to the bottle and it’s ready to use!

Launching just in time for all those New Year resets, whether you’re looking to refresh kitchens, bathrooms, sinks or bins; these concentrated cleaning pods – launching in Zoflora’s much-loved Lemon Zing and Midnight Blooms fragrances – cut through grease and grime, kill 99.9% of viruses & bacteria, while effectively eliminating odours and filling homes with uplifting, powerful and indulgent fragrance.

The brand-new Zoflora Concentrated Pod can be used to refill one Zoflora trigger spray bottle (750ml), saving you money, whilst reducing plastic waste by 99%.

Zoflora has teamed up with popular cleanfluencer, OnlyWayIsPink, to be one of the first to try it. Commenting on the new product, she said: “I love the idea of refilling and reusing as we all need to do what we can for the environment. Knowing the pods are cheaper than buying a brand-new multipurpose cleaning spray, means I can save on the pennies too, whilst doing my bit for the planet.” 

 “Scented cleaning products are always my go-to, and it’s one of the reasons why I love Zoflora so much. I was unsure whether the fragrance would still be as strong as Zoflora’s other products, but it smelt just as good and was long-lasting.” 

“The product is so easy to use, and the three-step method means I can quickly and conveniently tackle the cleaning jobs around my home, big or small! I love using this in my kitchen – it’s great at cutting through grease and grime, whilst delivering on beautiful fragrance. My favourite is Midnight Blooms!

Other fans have taken to social media to express their excitement, too…

One user says: “Oh wow that’s awesome, running to ASDA to get this ”

Another user commented: “OMG game changer! So good for environment. Will pop to ASDA tomorrow as I have to have that!  Well done you Zoflora ”

So, this New Year, make an eco-friendlier choice with these must-have, concentrated cleaning pods. Enjoy the rewards of cleaning like never before, confident you’ve saved on pennies and plastic in the process – after all, 78%*** of the nation feel a great sense of relief once their home is clean.

Michelle Chadwick, Senior Brand Manager at Zoflora, concludes: “Starting the New Year with an innovative product launch that allows consumers to not only save money but also is a positive step for the environment in reducing single use plastic is exciting!  As a brand we are committed to growing the Zoflora range through NPD and new fragrance launches to meet consumer needs.”

The BRAND-NEW Zoflora Concentrated Pod is now available to purchase in ASDA, MRP £2.

Keep up to date with Zoflora on socials, follow @LoveZoflora.

*Zoflora is proud to be the Grocer Gold Awards 2023 Household Goods Brand of the Year.

*Zoflora Multipurpose Cleaner has been approved by the Good Housekeeping Tried & Tested Institute

**The BRAND-NEW product – Zoflora Concentrated Pod has been formulated to cut through grease and grime and kill 99.9% of bacteria and viruses, including the COVID-19 virus (SARS-CoV-2), when added to 750ml of warm water. It is perfect for high traffic areas such as kitchens, bathrooms, sinks, taps and bins. The ultra concentrated cleaning pod allows re-use of a trigger spray bottle, reducing plastic waste by 99% (per pack). Each pod is as easy as 1, 2, 3 to use – place the concentrated pod into an empty Zoflora Multipurpose Disinfectant Cleaner spray bottle, fill with 750ml of warm water, screw the spray top back on tightly, and shake to activate.

***Kantar, U&A Research, June 2023

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