Weetabix, the UK’s number one breakfast cereal, is taking part in ITV’s The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public.
Weetabix will be asking consumers to recreate its new ‘Submarine’ advert, part of its £11million multi-channel marketing push for its ‘Have You Had Your Weetabix’ campaign.
Francesca Theokli, Marketing Director, Weetabix Food Company, said: “We’re thrilled to take part in the People’s Ad Break campaign, alongside some iconic TV adverts of recent years. We’ve been delighted by the response to our new Weetabix advert, which shows a little girl who’s ‘had her Weetabix’ fishing at the beach and hooking the most surprising thing you could imagine – a navy submarine.
“It continues a tradition for Weetabix of advertising which brings light-hearted humour and a British charm, and we can’t wait to see what the creative minds of the UK can come up with to recreate a Royal Navy Submarine in their own homes!”
Simon Daglish, Deputy Managing Director at ITV Commercial said, “Lockdown has inspired so much creativity from households up and down the country, and to celebrate that we’ve collaborated with five brands to dedicate a whole ad break to the viewers at home. The People’s Ad Break is all about championing imagination and ingenuity and we’re looking forward to seeing some of our favourite ads reimagined!”
The initiative will see five popular adverts recreated from commercial brands Weetabix, Aldi, Haribo, Honda and Walkers. The People’s Ad Break will then air on Saturday 23rd May, using the content judged to be the best and most innovative replica commercials.