Thirst Pockets, the UK’s leading kitchen tissue brand re-launched following a significant investment in its marketing strategy in November.
The multi-million pound investment means that the brand, which has a 15.4 per cent market share*, will be returning to TV with a new strapline aimed at highlighting the product’s superior absorbency within the market place.
Thirst Pockets’ new advertising campaign will introduce the new creative – The Magnetic Attraction – to consumers. The ad will feature a family walking home from a grocery shop, having just bought Thirst Pockets kitchen tissue. As they pass paddling pools and even bowls of water for the family pet, the liquid is magnetically attracted into the shopping bags by the Thirst Pockets kitchen tissue.
On the new ad campaign, marketing manager, Tracy McNamee, said: “The Magnetic Attraction ad campaign has been designed to showcase the absorption power of Thirst Pockets. The brand continues to focus on the key motivating factor for the consumer – the product’s efficacy and mode of action – but has taken a different creative approach to bring this to life. It’s an exciting time for the brand, with an ambition to grow market share over the next 12 months.”
The ads, which aired on 4th November, are running across ITV, Channel 4 and satellite channels, featuring in the ad breaks of some of the nation’s most-loved programmes including This Morning, The X Factor and Coronation Street.
The multi-million pound campaign will also be supported with digital advertising on the UK’s premier news website, Mail Online, and with a digital PR campaign targeted at women’s consumer media.