The new 4-pack launched in Morrisons on 15 March with further rollout from April 

Strings & Things, the most frequently purchased cheese snack brand in the UK, announces the launch of a bigger, better value Cheeshapes pack to help families. Each Cheeshapes pack will now have four Snack Packs inside, rather than three, making them last longer for school lunches, trips to the park or as fun, handy snacks between meals.

Each delicious, cheesy, playful piece has been co-created by kids and shaped into surprising and fun shapes to spark creativity and snack time storytelling.  From unicorns, to rockets, sharks and pineapples. Cheeshapes are inspired by families to make snack time both healthy and fun.

Sarah Davies, Marketing Manager at Strings & Things, says: “We’re always looking for ways to improve our products for our consumers.  We believe these bigger packs offer great value for parents looking for healthier options and variety for their kid’s lunchboxes, especially in the current economic climate. For families who haven’t tried Cheeshapes yet, we hope this better value encourages them to pick up a pack and give them a try.”

Cheeshapes are 100% real cheese pieces with no artificial colours, flavours, or preservatives and are a great source of Calcium and Vitamin D. The better-value packs will be available in Morrisons, Asda, and Sainsbury’s from April, with further rollout in Tesco stores nationwide set for September 2022.

Cheeshapes continue to be a staple in 500,000 UK households, with a value sale of £1.8m RSV1. Cheese snacking is worth £235 million and has been recruiting more shoppers showing 7.2% growth2. Currently, there are almost twelve million shoppers buying into the kids cheese snacking category.

Find snacking inspiration @StringsAndThingsUKI and tag us to show-off your best snacking on-the-go or exciting lunchbox masterpieces. Also, look for creative centred around kids’ natural storytelling capabilities and wonderful imaginations in our supporting broadcast and social campaign launching in early summer.

For further information, please visit:

1 Kantar Worldpanel data ending 25.12.2021

2 IRI Total Marketplace data ending 27.02.2022

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