Mars Wrigley continues to innovate and push the boundaries of fruity confections with the announcement of its first HFSS-compliant fruity confectionery launch. STARBURST® Fruit Squares follow on from the unveiling of Triple Treat, the first HFSS-compliant launch from a major confectionery company, in June 2022.
The soon-to-be-launched Fruit Squares are made with real fruit (80% apple puree) and are high in fibre. They are available in two mouth-watering flavour variants, Fruit Mix (apple, strawberry, blackcurrant, and orange) and Tropical Mix (pineapple, mango, passionfruit and lemon). These vegan snacks are designed to meet the growing consumer desire for healthier, innovative confectionery options.
Kerry Cavanaugh, Mars Wrigley Marketing Director, comments: “The launch of STARBURST® Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector.”
“As fruity confections are growing at +17% year-on-year[i], the STARBURST® brand is a perfect platform for Mars Wrigley’s first HFSS-compliant fruity confectionery venture, bringing an additional audience of 1.4 million to the sector.”
“We’re pleased to provide a front-of-store-compliant confectionery product to retailers that continues to drive innovation across the fruity confectionery category.”
The fruit snacks will be available in Morrisons stores from 27th February, and Sainsbury’s in later months, with an RRP of £1.00 for a 25g pack.
[i] Nielsen Value Sales, MAT December 2021, Grocery Multiples
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