Welcome to the September Grocery Trader. The holidays are over and the schools are back: with the festive season just three months away, it’s eyes down to Christmas. It’s going to be hard work, but we can help… We’ve got our Back To School Extra feature for last minute revision on this recession-proof opportunity. As Alpen returns to TV for the first time in over five years we’ve also got a Breakfast feature, giving you the lowdown on morning mealtimes.
In addition we’ve exclusive interviews with HP, Mitsubishi Electric and STL Technology Solutions. Mitsubishi is a world leader in advanced video security solutions for applications where 24/7 surveillance, high quality recording and retrieval of evidence are essential.
We profile HP, who have instant photo printing units and retail publishing solutions in place in retail outlets across Europe and have been working closely with Tesco to evaluate the retail publishing opportunities presented by the UK’s number one supermarket chain.
Set up and run by wholesalers for wholesalers, STL Technology Solutions is the UK’s only IT provider dedicated to supplying modern, integrated merchandise control applications, devices and integrated solutions specifically designed for cash & carries and delivered wholesalers.
You can exchange Tesco Clubcard vouchers for double rewards tokens until 30th September. But are punters bothered? Not according to GI Insight. Their research shows 87% of consumers own at least one loyalty card and of these, over a fifth own four or more cards. However, effective use of personal details handed over by loyalty scheme members has yet to result in relevant communications, with 68% of all customer communications being considered irrelevant.
Two of our biggest brands, Cadbury and Coca Cola, are embarking on some altruistic limited editions, which hopefully consumers will find relevant. Cadbury has teamed up with Asda to support its Tickled Pink campaign with a limited edition Flake, with pink packaging replacing the iconic yellow. 5p from every special edition bar sold in Asda stores will go to Breast Cancer Care and Breast Cancer Campaign, which Asda’s Tickled Pink campaign supports.
As we reach The Beatles’ Abbey Road album’s 40th anniversary, Coca Cola is supporting world peace by launching a special edition charity can on behalf of the non-profit organisation Peace One Day, to help raise awareness of P.O.D.’s Peace Day on 21 September. The Coca Cola sign in Piccadilly Circus will also highlight the event around that time. John Lennon would dig it.
Have a ‘fab’ month.
Charles Smith, The Grocery Trader