- Sainsbury’s announces plans to invest £15m to cut the prices of household staples, including pasta and rice
- Retailer also announces that all by Sainsbury’s whole chicken breast fillets will be price-matched to Aldi for the first time
- Latest price cuts reinforces commitment to giving customers the very best value
Sainsbury’s is investing £15m to cut the price of cupboard staples such as rice and pasta to help customers manage their budgets. The retailer will also become the only supermarket to offer Freefrom pasta at the same price as standard pasta as part of the price cuts. This latest round of reductions is part of Sainsbury’s promise to keep prices low on the high-volume products that make the biggest difference to customers. Sainsbury’s will continue to make price cuts on popular essential products throughout the summer.
Sainsbury’s is also announcing that all by Sainsbury’s ‘happier and healthier’ whole chicken breast fillets will now be included in Aldi Price Match for the first time. This follows the commitment in March 2023 that all by Sainsbury’s chickens will have 20% more space than the industry standard, meaning that customers can be reassured they will be getting the very best prices on chicken without compromising on welfare.
Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “As the cost-of-living challenges continue, we remain relentlessly focused on lowering prices on the essential products that make the biggest difference to our customers.”
“In the last two years we’ve invested £560 million in keeping prices low and more recently we’ve reduced the price of high-volume essentials including bread and butter, milk, tuna and toilet roll. These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall. Customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their everyday food essentials.”
More information:
- This will not impact how much we pay our farmers. We work closely with farmers to help them navigate cost pressures while continuing to invest in keeping prices as low and competitive for our customers as we can
- Our Aldi Price Match campaign is focused on keeping prices low on the fresh products customers buy most often
- In the last two years we have delivered more than £900 million of cost savings, allowing us to invest over £560 million in value and be as competitive as we can for customers. We have consistently passed on less price inflation to customers than our competitors, most recently with bread, butter, tuna, over 40 dairy products and toilet paper
- Last month we announced we are combining our own-label value ranges into one brand, Stamford Street, to help customers more easily find everyday staples at budget-friendly prices. The range features over 200 products, 10% of which are new
- Our new loyalty initiative, Nectar Prices, provides Nectar customers with big savings on a wide range of products when shopping in Sainsbury’s supermarkets or online (excludes Locals)
We recently added new categories to the campaign across dairy and bakery, and there are now over 2,800 products available through Nectar Prices
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