Liverpool Football Club has today announced a global partnership with Quorn, as part of the club’s aim to foster greater food sustainability.
The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its Reds Go Green initiative.
Famous for working with Greggs on its sell-out vegan sausage roll and now KFC’s vegan burger, Quorn will work in collaboration with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on matchdays, while also working with the club’s nutrition team to extend choice of healthy protein amongst its playing staff.
14.5% of global greenhouse gas emissions currently come from the livestock supply chain, however, for example, the environmental impact of the mycoprotein used in all Quorn products is 90% lower than beef[1].
During the last two seasons, the Reds Going Green initiative has had a significant effect on improving the club’s environmental impact, with positive steps having been made to eliminate the use of single-use plastic and reduce the club’s carbon footprint through sustainable waste management.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “As a leading provider of sustainable meat-free products in the UK, Quorn will be a key partner in in the Club’s sustainability efforts. In this case, Quorn will help us provide our supporters with more sustainable food alternatives on matchdays.
“We look forward to providing a platform to help our fans, employees and playing staff make positive contributions to tackling climate change while at the same time considering their health and wellbeing.”
Phil Watson, commercial director at Quorn, said: “Our partnership with Liverpool FC is one of the biggest sports partnerships we have ever undertaken and will play a pivotal role in delivering our mission to provide food that is healthy for our families and the planet. We’ll be reaching tens of thousands of consumers at every home game, plus the global audience of televised games, which will result in record awareness of Quorn for shoppers on the high street.”
[1] https://www.quorn.co.uk/files/content/Sustainable-Development-Report2019.pdf
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