Premier Foods, one of the UK’s largest food manufacturers and home to some of the nation’s best loved brands, is celebrating the King’s Coronation with a selection of limited-edition products.
To help shoppers mark the occasion, Mr Kipling is introducing limited edition mixes and icing: Mr Kipling Victoria Sponge Cake Mix, Mr Kipling Classic Scone Mix, Mr Kipling Chocolate Cupcake Mix and Mr Kipling Vanilla Flavour Buttercream Style Icing. When launched last year in celebration of the Platinum Jubilee, the home-baking range saw an additional 300,000 buyers enter the baking category in 2022[1], and the addition of the chocolate cupcake mix to this year’s Coronation range offers consumers even more choice.
To celebrate, Premier Foods is also running on-pack takeovers across its Mr Kipling core cake range, Bisto traditional gravy granules, Ambrosia Custard cans, Ambrosia Rice Pudding cans, Bird’s Custard Powder drum, and Bird’s Strawberry Trifle Kit.
Yilmaz Erceyes, chief marketing officer at Premier Foods, comments: “The coronation weekend will be a historic event celebrated by many across the nation. We know shoppers enjoy limited-edition products and packaging to mark certain occasions and due to their popularity for the Platinum Jubilee last year, we are re-introducing the Mr Kipling limited edition mixes and icing and on-pack takeovers across some of our iconic and much-loved brands to help retailers and shoppers celebrate the King’s coronation.”
The limited-edition products are available via the grocery channel from April 2023.
[1]KWP Purchase Panel, Buyers (000s) 4 w/k ending 30th Oct ‘22
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