pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers ramp up seasonal biscuit sales as it unveils the festive line-up for its sweet portfolio – including irresistible innovation from Britain’s Biggest Biscuit Brand[1], McVitie’s.

Tapping into the trend for festive indulgence, the line-up will comprise new-for-2022 NPD, including McVitie’s Blissfuls Belgian Milk Chocolate & Cream – a limited-edition variant for the brand’s £3.1M Blissfuls range[2] which, at a premium price point, will drive higher value sales for retailers in the run-up to this key sales period.

Alongside this exciting NPD, McVitie’s has also revamped its Sweet Biscuit Assortments this Christmas, utilising the legacy of seasonal staples such as McVitie’s Victoria and the festive edition of McVitie’s Family Circle to extend appeal and help retailers capitalise on bumper sweet seasonal sales – set to exceed last year’s £174M[3].

“With two years of muted celebrations behind us, we’re anticipating this year’s festivities will be bigger than ever,” says Cassie French, Marketing Director – Seasonal & Cake pladis UK&I. “That’s why we’ve focused on ensuring our iconic, number one McVitie’s Victoria brand is fit for purpose with a total revamp. Continuing our vision of offering happiness with every bite, this year’s seasonal range will help consumers make the most of hosting and gifting occasions as they get together to celebrate this season.

“Alongside assortments we have the rest of our McVitie’s and Flipz novelty range. This will help retailers of all shapes and sizes access their share of the incremental sales generated by the sweet biscuit category every Christmas, as shoppers trade up and treat themselves to something extra special.”

The McVitie’s 2022 Christmas range will be supported by a heart-warming PR and social campaign – which shines a light on the role McVitie’s plays in family life during the festive period – along with seasonal shopper marketing and POS, bringing to life the ‘Ready, Steady, Christmas’ message in stores nationwide.

Products in the McVitie’s and Flipz Christmas ranges will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda, Morrisons, Amazon and Ocado – as well as discounters. Products will also be available to the wholesale and convenience channels.

McVitie’s and Flipz 2022 Christmas Ranges 

NEW for 2022 

McVitie’s Blissfuls Belgian Milk Chocolate & Cream

Hot on the heels of the successful launch of McVitie’s Blissfuls in January this year, pladis is introducing limited-edition McVitie’s Blissfuls Belgian Milk Chocolate & Cream (RSP: £2.59) especially for the season.

Comprising golden, crunchy baked biscuits filled with blissfully smooth Belgian Milk Chocolate & Cream, this new rich, creamy, festive flavour is sure to encourage trade-up among shoppers seeking indulgent sharing snacks this Christmas. 

McVitie’s Victoria Chocolate Creations

New for 2022, an ultra-premium assortment joins the McVitie’s Victoria collection and is set to stir up the appetite of both biscuit lovers and chocoholics alike.

McVitie’s Victoria Chocolate Creations comprises decadent selection of 12 biscuit varieties enrobed in layers of luxurious thick milk, dark and white chocolate. Available in a 400g box (RSP: £6.75), this indulgent assortment will help retailers generate incremental sales as a seasonal gift that’s sure to impress.   

Returning festive favourites 

McVitie’s Victoria  

It’s not Christmas without the number one Christmas biscuit assortment[4] – and McVitie’s Victoria is upping the ante with a refresh which sees its most chocolatey biscuit offering yet.

Now containing 20% more chocolate, the iconic McVitie’s Victoria assortment sees the return of favourite biscuits, such as the Milk Chocolate Wheel. Plus, 50% of the biscuit selection is new for this year, with classics like the Dreamy Orange Cream & Chocolate Dipped Oatie now joining the beloved assortment.

Available in boxes of 275g (RSP: £4.40) and 550g (RSP: £6.60) – and with a new premium packaging refresh which includes an ‘even more chocolatey’ flash on-pack – McVitie’s Victoria is sure to encourage trade-up among seasonal shoppers. Plus, sustainable shoppers will be pleased to hear that the brand is reducing its carbon footprint by moving to recycled board, now using 3,327kg less film in its Victoria packaging YOY. 

McVitie’s Family Circle

McVitie’s Family Circle is a must-stock for retailers looking to tap into the increase in everyday snacking occasions over Christmas, driving higher frequency sales in the process.

Retaining its position as the number one everyday branded biscuit assortment[5], McVitie’s Family Circle contains an everyday selection of crowd-pleasing classic biscuits – from the simple Shortcake, to the must-have Milk Chocolate Digestive.

Available in a 310g box (RSP: £3.30), this year the pack has undergone a festive refresh to dial up its Christmas sharing credentials, all whilst generating strong standout on shelf. 

McVitie’s Jaffa Cakes Jaffa Hamper

McVitie’s Jaffa Cakes Jaffa Hamper is back and better than ever. Now including the brand’s biggest-ever innovation – McVitie’s Jaffa Jonut – it’s sure to attract the brand’s loyal band of Jaffanatics, whilst reeling in seasonal shoppers seeking exciting and affordable gifting options.

The McVitie’s Jaffa Cakes Jaffa Hamper (RSP: £4.50) also comprises McVitie’s Jaffa Cakes Cake Bars, McVitie’s Jaffa Cakes Original 3-packs and McVitie’s Jaffa Cakes Orange & Cranberry 10-pack – all wrapped up in the brand’s distinct blue and orange hues. 

McVitie’s Jaffa Cakes Orange & Cranberry

Once more, McVitie’s Jaffa Cakes have undergone a makeover fit for the festive season, as McVitie’s Jaffa Cakes Orange & Cranberry rejoins the brand’s 2022 seasonal line-up. The festive twist on this iconic British snack sees the brand’s signature light sponge filled with a zingy Orange & Cranberry flavoured centre and coated in delicious crackly dark chocolate.

Available in a pack of 10 (RSP: £1.20), this new festive favourite is sure to appeal to die-hard Jaffanatics, as well as those seeking innovative flavour combinations.

McVitie’s Jaffa Cakes Christmas Pole 

Retailers can stock up on the bestselling stocking filler from McVitie’s Jaffa Cakes once more as the iconic Jaffa Cakes Christmas Pole makes a return for the 2022 festive season.

This classic stocking filler contains 40 Original Jaffa Cakes (RSP: £3.50) and is a sure-fire way to capitalise on the popularity of the brand, alongside the demand for exciting, novel gifting formats – boosting higher frequency sales in the run up to Christmas. 

Flipz Gingerbread Flavour

A must-stock to satisfy ‘swavoury’ snacking fans during the festive period, Flipz Gingerbread encompasses the brand’s signature salty pretzel coated in a gently-spiced gingerbread glaze. Perfectly portioned for sharing, Flipz Gingerbread (RSP: £1.50) will be available in 150g bags. 

McVitie’s Santa Snacks Chocolate Cake Bars 

Chocoholics rejoice! McVitie’s Santa Snacks Chocolate Cake Bars are set to return for a third year this Christmas. Coming in at just 99 kcals per individually wrapped bar, they make for the ultimate festive grab-and-go treat.

Comprising a soft, light sponge topped with rich chocolate cream and coated in McVitie’s iconic smooth milk chocolate, McVitie’s Santa Snacks Chocolate Cake Bars are available in packs of 7 at an affordable everyday rice point of just £1.25.

[1] Nielsen 52 w/e 13.08.22

[2] Nielsen 52 w/e 30.04.22

[3] Kantar16 w/e 26.12.21 Sweet Biscuits incl. AYR

[4] NielsenIQ Scantrack Data, 16WE 25.12.21? – McVitie’s Victoria 600g is the highest RSV no.1 premium sweet biscuit assortment

[5] NielsenIQ Scantrack Data, 16WE 25.12.21

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