PIMM’S, the quintessential British tipple, is introducing a limited-edition design of its iconic PIMM’S No.1 bottle to celebrate The Coronation of The King and The Queen Consort. The Coronation Edition bottle will be rolled out across the off-trade from April and will temporarily replace the standard PIMM’S No.1 label design in 70cl and 1L whilst stocks last.
Steeped in British heritage, and with total value sales of £78m across the trade[1], PIMM’s is the perfect drink for shoppers to enjoy and share as they come together with their friends, families and communities over the long Coronation Weekend.
While remaining true to the iconic design that PIMM’S No.1 is known for, the limited-edition label aims to inspire the spirit of celebration for this historic occasion through a crown-shaped illustration that features Buckingham Palace at its heart, decked with purple and gold bunting and a banner proclaiming the Coronation Edition for 2023.
Charlotte Gibbon, Category Marketing Director, Gins, Pimm’s, Bailey’s & Non-Alcoholic, Diageo GB, said: “PIMM’S has a long association with British summertime and events. With The Coronation taking place in May, as well as events such as Wimbledon and Royal Ascot, PIMM’S is the perfect accompaniment to these moments. The Coronation-inspired illustration is an exciting addition to the much-loved PIMM’S No.1 Cup and we hope people make the most of these occasions and enjoy a glass of PIMM’S during the get-togethers with friends and families.”
PIMM’S No.1 is also available to purchase in a 250ml RTD premix format mixed with lemonade (5.4% ABV), available in single cans and 10 packs.
[1] Nielsen, Rolling 12 months 27.02.22 – 25.02.23
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