Brits will enjoy 241 million picnics this summer – but over 24,500 tonnes of carbon emissions could be saved if everyone goes meat-free for just one 

New research highlights that Brits are keen to ditch meat this summer – with 78% saying they’d like to try one vegetarian or vegan picnic to help the environment 

Denise Van Outen teams up with Quorn to deliver meat-free hampers to picnic shoppers, to encourage more climate-friendly food choices

  • Brits are planning over 241 million picnics this summer – with the majority packing at least 3 meat-based food choices on average
  • But over 78% of Brits say they would like to try out ditching the meat for at least one picnic this summer if their choice would help the environment
  • If Brits went meat-free for just one picnic this summer, swapping their meat snacks for meat-free options, it would save over 24,500 tonnes of carbon emissions – the equivalent of driving nearly 5,000 times around the earth or powering over 7,400 homes for a year
  • The study was commissioned by Quorn, the country’s leading meat alternative brand, to celebrate their partnership with Deliveroo to deliver meat-free picnics for free this summer

https://vimeo.com/583038788/185b6d3862

New research commissioned by Quorn and released today (Thursday 5th August) reveals that Brits are planning over 241 million picnics this summer, with 77% saying they plan to have at least one.

92% of those planning picnic feasts say they would include at least one meat-based snack, with meat-filled sandwiches, sausage rolls and cocktail sausages being the most popular items to pack. However, 79% said they’d consider going meat-free when picnicking as a more sustainable choice to help the environment.

Picnickers across the UK can find a range of delicious Quorn products on the Deliveroo app via grocery partners like Sainsbury’s, Morrisons, Waitrose and Co-op.

To encourage more shoppers to try a meat-free picnic this summer, Quorn is giving away free picnics via Deliveroo to parks in London and Manchester this weekend.

The meat-free brand teamed up with actress and presenter, Denise Van Outen, to deliver the first picnics. Denise said: “I’ve been making a conscious effort to cut down meat in mine and my family’s diet recently, which is why I’ve teamed up with Quorn. I’ve tried some of Quorn’s snacking range including the great cocktail sausages, they’re so delicious that you don’t feel like you’re missing out on anything and you’re helping the planet at the same time!”

The free picnics include Quorn’s Cocktail Sausages (180g; RRP £1.75), Picnic Eggs (180g; RRP £1.75), Vegan Smoky Ham (100g; RRP £2.20) and new Sweet Chilli Bites (180g; RRP £2.25) and are available for just 1p on the Deliveroo app on Saturday 7th and Sunday 8th August in areas of London and Manchester (until stocks last).

The study of 2,000 UK adults, commissioned by the global market leader in meat alternative foods, revealed that if all Brits planning a picnic went meat-free just once this summer, by swapping their meat snacks for meat-free options,* it would save 25,000 tonnes of carbon emissions. That saving is the equivalent of driving nearly 5,000 times around the earth or powering over 7,400 homes each year.

The research also revealed that 76% of us almost always include meat products in our picnics, largely due to being foods everyone will eat (53%), followed by them being ‘easy to pack’ (51%) and filling snack options (45%).

However, Brits also say they’re thinking more about eating less meat this summer and, on average, are now considering going meat-free three days a week.

The study, led by Quorn, highlights how shopper attitude toward meat-free meals has evolved over recent years, thanks to advancements in meat-alternative offerings.

Gill Riley, Quorn Marketing Director, said: “We know that people are keen to cut down on eating meat and as summer gets into full swing, we are proud to provide delicious meat alternatives that are an easy swap for people to make. From our Cocktail Sausages to the new Sweet Chilli Bites, there is something for everyone to try. We’re encouraging retailers to stock up on these products and make the most of peak summer sales.”  

Quorn will be partnering with Deliveroo on Saturday 7th and Sunday 8th August 2021 to offer meat-free picnic deliveries, available via the Deliveroo app for 1p in London and Manchester (until stocks last), as part of their mission to help the planet one picnic at a time.

For more information on Quorn, visit www.quorn.co.uk

*Original carbon footprint comparison data from the Quorn Footprint Comparison Report 2021, by the Carbon Trust.

*Carbon emissions saved by each meat-free picnic is calculated using two of the top meat-free alternative products (one 180g pack Quorn Cocktail Sausages, one 100g pack Quorn Vegan Deli Ham):

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