- The first vegan and free from ‘after-dinner mint’ contains 12 mini mint bars and is exclusive to Tesco (£5,140g).
- NOMO is the leading vegan and free from chocolate brand at Christmas, with £1.24 million of the £3.73 million market in 2022.1
NOMO, the UK’s no. 1 vegan and free from chocolate brand, has released its brand new Mint Sharing Box. Exclusive to Tesco, this is the first ever vegan after dinner mint that’s free from dairy, gluten, egg and nuts.
Mint is an in-demand flavour, with multiple chocolate brands launching new mint flavours this year. However, NOMO is the first to bring out a vegan and free from mint chocolate—highlighting its mission that vegan and free from consumers are not an afterthought and should not have to wait years for new flavours to be released in a format safe for them to consume.
Featuring 12 mint chocolate fondant filled mini bars, the box is perfect for Christmas gifting and sharing. Plant based and free from dairy, gluten, eggs, and nuts, the new flavour represents a first for the category.
NOMO is leading the way in the vegan and free from market with seasonal products. In 2022, NOMO delivered £1.24 million of the total £3.73 million value of the Christmas free from chocolate market. This was four times higher than the brand’s nearest competitor.
The new mint sharing box will also be joined by two of NOMO’s other best-selling flavours – Orange and Caramel. The Orange Sharing Box is infused with the tangy zing of juicy orange and crunchy cocoa nibs and the Caramel Sharing Box features gooey caramel surrounded by creamy choc. All three are available for an MRRP of £5.
With the top three units at Christmas in 2022 (Cookie Dough reindeer, Advent Calendar, and Cookie Dough gift box), NOMO has cemented itself as the no. 1 brand in vegan and free from chocolate both AYR and seasonally.
The 2023 Christmas range will bring more flavours and occasions both for NOMO’s dedicated fans as well as a growing market of free from consumers. The brand is double the size of its nearest competitor, with a range of new flavours and formats released in the past year.
The NOMO Christmas collection consists of eight products: Classic Advent Calendar, Cookie Dough Reindeer, Choc Fudge Reindeer, Kids’ Selection Box, Caramel Sharing Box, Orange Sharing Box, Mint Sharing Box and Reindeer Hollow.
Jac Tyrrell, Brand Manager for NOMO said: “We’re delighted to bring this new mint flavour to Tesco shelves ahead of the Christmas season. It has been much-anticipated and we’ve been working hard to create the first ever vegan and free from chocolate mint – and we think it’s been worth the wait! We’re so excited to fill that gap with this delicious sharing box. It’s perfect for gifting or enjoying with friends and family after dinner. We hope our new range of sharing boxes will bring everyone together.”
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