Nestlé Cereals has announced it is taking steps towards a more sustainable future by reducing the amount of packaging used across its core brands in the UK – CHEERIOS®, SHREDDIES®, SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT®.
On average, Nestlé Cereals UK’s new on-shelf packs will save an estimated 618 tonnes of plastic and cardboard packaging every year, with the new CHEERIOS®, SHREDDIES®, SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT® packs using between 13% and 15% less packaging than before.
In addition, the optimised packs will help Nestlé Cereals UK use fewer lorries to transport its products to stores, saving an estimated total of 115,000 road miles in the process – the equivalent of 4,400 marathons – and resulting in a reduction of 180 tonnes of CO? per annum.
The move to transform its packaging portfolio is part of the business’s wider commitment to make breakfast without impacting the world around it and will contribute to its global target to achieve net zero greenhouse gas emissions by 2050.
Gharry Eccles – Vice President UK & Oceania, Cereal Partners Worldwide (Nestlé & General Mills), commented: “We know sustainability is an issue close to the hearts of today’s consumers, and it’s close to ours too. Today, we’re united in a mission to create a positive impact on the world around us, which is why we’ve revamped everything from our production lines, to our logistics processes to help make reductions in plastic and cardboard packaging and reduce our carbon footprint.
“Our goal has been to create the ‘perfect box’ and I’m extremely proud we have achieved this huge milestone in our journey to reduce our impact on the planet. This is all part of our mission to both reduce and improve our packaging and will complement our commitment to making 100% of our breakfast cereals’ packaging recyclable or reusable by 2025, which we are already well on our way to achieving.
“While the dimensions of our packs might have changed slightly, consumers can continue to enjoy the same breakfast cereals they know and love, while knowing excess packaging has been removed too.”
The new packs for CHEERIOS®, SHREDDIES®, SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT® are now available on shelf in Asda, and will also be available in Morrisons from February 1st, Sainsburys in March and Tesco in April 2021.
The introduction of Nestlé Cereals UK’s new on-shelf packaging is just the start of its journey, and there are plans for it to be rolled out across a selection of other brands produced in its UK facilities next year.
It also follows the launch of its first organic product in the UK last month – Organic Honey and Chocolate CHEERIOS® – which launched exclusively to Waitrose.