Mikado, one of the top ten best sellers in the on-the-go biscuits[i] category, has launched a new social campaign to support retailers’ on-the-go biscuit sales. The campaign features members of the brand’s much-loved portfolio: Mikado Milk Chocolate Biscuits, Mikado Daim Chocolate Biscuits and Mikado & Go Milk Chocolate Biscuits. Mikado is the number one price marked-pack (PMP) in the on-the-go biscuits category[ii], meaning this campaign is perfectly placed to help retailers grow sales even further.


Live now, the campaign captures shoppers’ attention across Facebook and Instagram, with exciting assets showcasing Mikado products in different out-of-home occasions, to drive sales of the brand, with an expected total reach of 12.5 million shoppers.

The campaign is combined with new and exciting POS materials designed exclusively for Mikado for in-store and depots. This includes a gutter tray, shelf highlighter, clipstrips and posters. The exciting activation will only be running for a limited time, so we’d encourage retailers to stock up today and make the most of the bespoke POS to drive their on-the-go snacking sales.

For further merchandising advice on on-the-go biscuits, retailers can visit www.deliciousdisplay.co.uk.

[i] Nielsen Answers, Mdlz Immediate Consumption, MAT Value Sales to WE 03.04.21

[ii] Nielsen Answers, Mdlz Immediate Consumption, MAT Value Sales to WE 03.04.21

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