Once again, Maynards Bassetts will once more be asking the nation to “Set The Juice Loose” across outdoor and digital.
The new campaign will help to reassert the brand and remind consumers of Maynards Bassetts’ heritage of bringing high quality, delicious sweets to market for over one hundred years, helping to drive sales for retailers nationwide.
Running until mid-August, the return of the award-winning brand campaign will tap into the nostalgia of the iconic sweet brand, with a focus on the ‘juiciness’ of the portfolio. This summer’s advertisements will depict Wine Gums and Jelly Babies under attack from a series of figurines including ‘Jouster’, ‘Archer’, and the ‘Diver’ – that are all desperate to Set The Juice Loose in battle scenes that are meant in jest and to bring a smile.
Amy Lawson, Senior Brand Manager, Mondel?z International said: “We are thrilled to bring a joyful twist to our Set the Juice Loose campaign this year. By putting the delicious taste of our sweets at the heart of the campaign visuals, we hope remind shoppers of the reason why Maynards Bassetts sweets are favourites – their juice!”
To take advantage of the increased brand awareness that these playful OOH activations will bring, retailers should ensure they’re well-stocked on Wine Gums and Jelly Babies.
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