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Mars Wrigley UK is excited to announce that it is renewing its partnership with The Football Association (The FA). The renewal will evolve our relationship with The FA from Snickers to KIND® and Extra®, as part of our drive to offer health-conscious customers a more balanced choice through their everyday snacking options. Both brands will be supporting the England Women’s, Men’s and Para teams over the coming years.

The evolved partnership comes at a time where the entire category is expanding, as food and drink companies look to offer greater choice to consumers, which Mars Wrigley are uniquely placed to support through KIND® and Extra®.

Football is a culture moment in the UK and “…our research shows that of the general population who watch sport, over 55% watch football,” explains Kerry Cavanaugh, Business Unit Director, Mars Wrigley UK. Football is embedded into our culture, and our data shows that during the UEFA EURO 2020, overall grocery sales increased by 12.7%, while confectionery sales grew by £4.2m1.

Peter Morris, KIND UK Market Director said: “We are absolutely thrilled to be a new supporter of the Football Association. The KIND brand is built on great tasting, nutritious products and very much aligns with helping to achieve a balanced lifestyle.  We are excited to be on this journey with them for the next few years.  This year, we are proud to be supporting the England Woman’s Football team and will be cheering them on at the summer tournament.”

Navin Singh, Commercial Director, The FA said: “We are delighted to continue our partnership with Mars Wrigley with a renewed focus on KIND and Extra. This evolving partnership aligns perfectly with our passion to encourage balanced lifestyles. We thank Mars Wrigley for their continued support across our England teams and we look forward to working together over the coming years.”

This announcement comes at a time where The FA have recently launched The Greater Game – a health and wellbeing programme, aimed to inspire young people to lead healthier lives.

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