KP Snacks has reduced the packaging on its popchips portfolio by 23 tonnes per year and revealed a modern new pack design across the range.

A brand new look and feel for popchips goes into market at the end of October.  Popping with positivity, the eye-catching new design has a modern look and feel, using fresh and vibrant colours.  The new design prominently features core ingredients, gives the brand standout and is more fun and relevant.  It incorporates popchips’ signature tagline, ‘popped not fried’, and is designed to appeal to consumers from a design perspective and increase purchasing intent.

Alongside the new pack design, the manufacturer has reduced the size on the inside and outside plastic layers across all popchips formats, which represents an overall decrease of 10% annually. KP Snacks estimates that 23 tonnes of material will be saved, the equivalent of over 5 million fewer packs per year.  The packaging reduction rolls out between November and January.  The move is part of KP Snacks’ pacKPromise, which sees the company striving to use less packaging across its portfolio, with the end goal of all its plastic film packaging being fully recyclable by 2025.

The newly launched packs will be manufactured in a brand new, 1,800 sq m facility at the KP Snacks’ Ashby-de-la-Zouch factory with the creation of 24 jobs, having previously been co-manufactured in the UK and Belgium.

Kevin McNair adds: “This is an exciting time for popchips.  Alongside our new pack design and packing reductions, we’re delighted to be able to bring production in-house at our state-of-the-art Ashby factory.

“KP Snacks is a significant player within healthy snacking with a broad range of permissible snacks to suit all occasions. popchips is a fun, tasty and accessible brand in this space.  Better for you doesn’t have to be boring and our new pack design reflects the positive, fun and colourful personality of the popchips brand”.

popchips is the number two better-for-you snacks brand and worth £31.3m[1].  The flavour-packed core range hits the taste and calorie notes better than anything else on the market. Flavours include BBQ, Sea Salt, Sour Cream & Onion and Sea Salt & Vinegar. At under 100 calories per serving popchips also has a third less fat than the market leader and offers a more permissible snack option for consumers who are looking for a tasty healthier product to share and for retailers looking to capitalise on the ‘Better for You’ trend.

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