Helping bring some festive cheer to the nation with Ho Ho Hovis®…
Hovis®, the iconic 137-year-old British bakery brand, is delighted to announce the launch of its limited-edition Ho Ho Hovis® seasonal pack designs, created to infuse a touch of festive spirit into some everyday bakery favourites.
The festive packs are rolling out onto retailers’ shelves for a duration of seven weeks. Featuring across some of Hovis’ much-loved loaves, including Soft White and Best of Both® (see below for full details and RRPs), the limited edition designs will bring some seasonal “sparkle” to bread fixtures across the country.
Hovis® Soft White Medium is the biggest-selling medium-sliced large loaf of pre-packaged white bread in GB[1], while Hovis® Best of Both® is a loaf that is particularly suited to families, delivering the great taste of white bread with wholemeal flour. Hovis® Best of Both® is rich in calcium and a source of fibre.
In addition to the light hearted seasonal pack designs, as part of wider seasonal activity, Hovis® has also developed some bold and distinctive “must have” Ho Ho Hovis® Christmas jumpers and bobble hats to be won as part of an online consumer competition, with a further limited number available for purchase online.
Claire Parlour, Marketing Director at Hovis®, comments, “Whilst we hope to bring a smile to people’s faces with some of our light hearted festive activities, we are also acutely aware that Christmas can be a difficult time for many families. This year Hovis® will be continuing its long standing relationship with FareShare to try and ensure that some of those most in need are supported.”
As part of its festive campaign, Hovis® is taking its collaboration with FareShare a step further and will ensure over 250,000 loaves (equivalent to 9 million sandwiches or 18 million slices of toast) are provided to FareShare by the end of 2023[2]. Over the last 4 years, Hovis has provided in excess of 1 million loaves to FareShare as part of its ongoing collaboration.
Polly Bianchi, Director of Fundraising at FareShare, said: “We’re incredibly grateful to the support from Hovis®, which will make a huge difference to getting more food to people who need it. Food insecurity fuels both hunger and loneliness, and without enough food, inviting friends and family over becomes a challenge. Support from our partners is so important at Christmas, so that good-to-eat surplus food can be shared with communities across the UK, instead of going to waste.”
The full limited-edition Ho Ho Hovis® Christmas packaging lineup includes:
- Hovis® Soft White Medium 800g with an RRP of £1.39
- Hovis® Soft White Thick 800g with an RRP of £1.39
- Hovis® Soft White Extra Thick 800g with an RRP of £1.39
- Hovis® Best of Both® Medium 800g with an RRP of £1.35
- Hovis® Best of Both® Thick 800g with an RRP of £1.35
[1] NIQ Scantrack, total coverage, incl. discounters, unit sales, large (600g and over) loaves of pre-packaged, medium-sliced white bread, excl. Private Label, MAT to 28/10/23.
[2] Ashley Davies from FareShare Running avg is approx. 15 tonnes/month, netting out at circa 180 tonnes for the year 2023 (or 231,250 800g loaf equivalents). Hovis will provide an additional 20,000 Ho Ho Hovis loaves in December, taking the total provided to 250,000 loaves in 2023.
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