World foods category expert Golden Acre Foods is introducing a raft of new additions to the Suhana range this July, including a selection of Indo-Chinese spice mixes, seasonings, sauces and meal pots, which tap into this emerging UK food trend.
More than fifteen new skus, including new Indo-Chinese lines, Indian spice mixes and meal pots for on the go*, will launch in up to 700 Tesco stores nationwide from mid-July (RRPs from £0.40 to £1.80).
Indo-Chinese combines the favourite elements of Chinese cuisine, such as stir fry and soy sauce, alongside the spicy punch of Indian cuisine. Recently, this sharp, spicy fusion of flavours has been steadily growing in popularity in the UK, with increasing numbers of restaurants serving its medley of spicy and sweet flavours. UK supermarkets like Tesco are also tapping into this consumer food trend by introducing a new Indo-Chinese sub-category in the world food aisle, paving the way for Suhana to extend its authentic product ranges onto supermarket shelves.
Comments Rebecca Cutter, head of marketing for Golden Acre Foods: “We’re excited to be at the forefront of introducing Indo-Chinese foods to UK supermarket shoppers with the authentic South Asian food brand Suhana, which we first introduced into UK supermarkets in 2022. We work in partnership with retailers to help them develop their ranges and introduce new lines which we know will be popular with consumers.
“Authenticity is increasingly important in the world food aisle, with today’s consumers looking for a more authentic cooking experience and taste. All of Suhana’s mixes, sauces and seasonings are quick to prepare and have an authentic taste which should appeal to both traditional world food shoppers and mainstream consumers. And all Suhana seasoning mixes contain no artificial colours or flavours and no added preservatives which appeals to today’s health conscious shopper.”
Suhana is the leading spice mix company in India, specialising in high quality, convenient one-shot spice mixes. Based in Pune, India, it has over 2,500 employees and serves 50 markets worldwide. The brand is advertised widely on TV in the UK on Indian language channels.
Thanks to Golden Acre Foods, Suhana is available in the world food aisle in UK supermarkets. Until 18 months ago, Asian shoppers and lovers of Asian food could only purchase the brand in specialist independent retailers in the UK, such as Indian supermarkets, where the brand has a strong presence.
New Suhana products launching in July 2024 – MRRP (retail price is at the sole discretion of the retailer)
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