The much-loved brand Horlicks is consolidating its long-standing history of providing nourishment to the nation with the launch of Horlicks Healthy; a range of four specifically-formulated wellness boosting shakes all with a blend of carefully selected vitamins, minerals and functional ingredients, alongside 15-20g protein per serving.

Horlicks, which has supported explorers, nourished soldiers and fortified athletes since 1873, has developed the new range to give a little boost and helping hand. Whether it’s for a more soothing sleep, to support immune function, or to ease aches and pains, Horlicks Healthy helps you to feel more refreshed and ready to enjoy every moment.

Michelle Younger, Head of Marketing at Aimia Foods explains: “Horlicks has been supporting health and wellbeing for almost 150 years, and we are now excited to build upon this heritage with Horlicks Healthy to support a total wellness journey, making nourishment enjoyable.

“We have an ageing population, largely wanting to stay active and enjoy their life but lacking the right products for them – we all want to be at our best, and as we get older this is no longer a ‘nice to have’, it’s a ‘must’ for a fulfilling life. With Horlicks Healthy we want to make it easier and tastier to look after your wellbeing, all with our signature creamy, malty and delicious flavour that has been a firm family favourite for many years gone by.

“The insight behind Horlicks Healthy shows that consumers are staying more active as they age and have an awareness of how protein can assist this. There is interest amongst these consumers but current products on the market are focused on other needs and life stages Horlicks Healthy is all about helping you feel good.

“We all know protein is great for gym workouts and muscle gains but as we age protein is just as important – it’s key to preventing muscle loss, an issue 70% of our consumers are of aware*.

“We’re here to make nourishment easy with our new nourishing shakes. Our latest Horlicks Healthy range has been developed to meet the demand for those consumers who are off-put by current protein-based products – making nourishment enjoyable, easy and delivering the delicious malty flavour Horlicks is known and loved for.  Healthy Sleep, Healthy Body, Healthy Gut and Healthy Mind is blended with health-boosting vitamins and packed with protein. Helping to support your total wellness journey and become a healthier, stronger you.”

Each product in the range will launch as a 400g pouch available from late June RRP £14.99.

Horlicks Healthy will support a total wellness journey and meet the demand for those consumers who are off-put by current protein-based products – making nourishment enjoyable and nutrition easy. Each product delivers the delicious malty flavour Horlicks is known and loved for.

Horlicks Healthy Body helps you feel stronger with more vitality, with a blend of Vitamins D, Calcium and Zinc contributing to bone function for healthier, stronger bones,. Vitamin D also contributes to normal muscle function. Vitamins B12, B6 and C contribute to energy-yielding metabolism helping you stay active and feel energetic. Supported by Glucosamine and MSM

Horlicks Healthy Gut is specially formulated with Vitamins B12, B6, C and D to contribute to the normal function of the immune system. With added Prebiotics and Glutamine helping you to get the most from your diet and support digestion.

Horlicks Healthy Mind, helps you to think and feel at your best. Horlicks Healthy has Vitamins B12, B6 and C contributing to normal psychological function, and Zinc for normal cognitive function. With Matcha Green Tea and Bacopa Monneri (Medicinal Herbs) supporting your focus and memory.

Horlicks Healthy Sleep is specially formulated to contain Vitamins B12, B6 and C known to reduce tiredness and fatigue. With Chamomile and Valerian supporting a calmer more, relaxing sleep.

Horlicks was bought by Aimia Foods in April 2018. Dating back nearly 150 years, it is the oldest malted drink brand (in fact it is older than the tea bag which dates from 1904).

Made in Britain since 1906, it has a strong British heritage, and formed part of the forces kit bag during WW2 due to its ‘complete and well-balanced nourishment’.

The Horlicks range consists of:

  • Horlicks Original 300g and 500g jars, 2kg catering pack.
  • Horlicks Instant 300g and 500g jars, 400g refill pouch and 32g single serve sticks.
  • Horlicks Chocolate 300g and 500g jars and 32g single serve sticks.
  • Horlicks Malted Milk Pods and Chocolate Malt Pods.
  • Horlicks Vegan 400g jar.

With over 25 production lines across 225,000 sq.ft. of product site space, Aimia Foods has a broad range of manufacturing capabilities, with BRC A+ certification and food standards approval from multiple UK retailers.

Aimia Foods pack, manufacture and distribute a wide range of food and beverage products in a number of different packaging formats, with particular specialism in blending and manufacturing ambient, dry, powder-based products.

Based in Haydock, Aimia covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.

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*Independent survey of 475 respondents (314 under 50’s, 161 over 50’s)

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