With a fifth of people forecast to eat out less and three million more evening meals consumed in home this year vs 2008*, retailers have an excellent opportunity to boost profits by providing consumers with great-tasting hot snacks.
Kepak Convenience Foods (KCF) provides a wide range of hot snacking products, including the hugely popular Rustlers, UGO’s Deli Café and the most recently launched Rustlers Hot Subs range. All products are perfect for a big night in, whether you are gaming or watching a DVD, and appeal to both male and female consumers looking for a delicious hot snack.
The hot subs concept has been a resounding success in the high street and now KCF is filling the gap in the retail trade for such an offering. The Rustlers Hot Subs range comprises two variants, Southern Fried Chicken with Creamy Mayo and Tangy Meatballs with Tomato and Herb Sauce.
A great new food offering in the hot snacking category, Rustlers Hot Subs achieved £4.1m sales in its first 16 weeks** and has been the most successful launch in the category.
This is good news for stockists, particularly with the World Cup on the horizon. The tournament will provide an unprecedented opportunity to drive hot snacking sales as HIM research shows that 30 million adults will tune in to watch World Cup football, with half-time providing more than enough time to heat and enjoy hot snacking SKUs.
“Within the KCF range there is something suitable for everyone. People want hot, tasty, filling snacks that are easy to prepare,” says Kepak Convenience Foods’ Marketing Director John Armstrong.
“One of the advantages of market-leading Rustlers or Rustlers Hot Subs and the UGO’s Deli Café Panini range is that each product can be cooked in less time than it takes to watch a commercial break.
“To guarantee great profits for retailers, it’s important to keep products in stock and clearly visible to consumers. Availability remains the number one priority for shoppers***. Within convenience one in 20 shoppers leaves a store each day not having bought the product they wanted***. To ensure you don’t miss out on a growing profit opportunity it is crucial to keep KCF products available at all times,” concludes John Armstrong.
* Source: Nielsen Scantrack Total GB 52 w/e 28.11.09
** Source: Nielsen Scantrack October 2009 – January 2010.
*** Source: HIM CTP 2009.
Kepak Convenience Foods
Tel: 0800 760 067