Ferrero UK is launching a new product range, Tic Tac Fresh, which is rolling out into grocery and convenience stores now and is available in three flavours – Cool Cherry, Strong Mint and Grapefruit Mint.
The new products add a breadth of flavours and a cooling freshness across Ferrero’s sugar confectionery portfolio. Tic Tac Fresh, stored in the brand’s iconic pocket format will help retailers capitalise on and continue the momentum of the on-the-go opportunity, post pandemic. The sugar free and HFSS compliant range will create an opportunity for retailers to attract new consumers to the sugar confectionery fixture.
Jason Sutherland, UK & Ireland sales director, Ferrero UK, comments: “With Tic Tac, we are always aiming to provide shoppers with exciting and fresh taste sensations and have recruited more than 380,000 consumers as a result of our flavour innovation[1]. Our new Tic Tac Fresh flavours feature our number one classic, Strong Mint, and also our second most popular flavour, Cool Cherry[2]. We’re also giving consumers the chance to try our latest innovation, Grapefruit Mint, a new and exciting flavour for the UK market, the range is aimed to strengthen overall visibility on fixtures.
“As a brand, the total Tic Tac range continues to outperform the category (+19% vs total sugar at 10%[3]) and the introduction of the new Tic Tac Fresh flavours will further strengthen this growth.”
Tic Tac Fresh is available across grocery and convenience now.
[1] Kantar Worldpanel, Penetration % from 17/05/20 up to 12/06/22?
[2] Total Market: Total Coverage Total Product: POCKET CONFECTIONARY Source: ScanTrack Data to: WE 16.07.22
[3] Nielsen Total Sugar; Value Sales growth; 52 wks to 6.8.22
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