Botanically brewed soft drinks and mixers brand, Fentimans, has secured two major retail deals with supermarket giants, Tesco and Sainsbury’s, further extending its ever-growing grocery presence across the UK.
The listings, which includes the Fentimans Mixers can packs of six 150ml format, including flavours such as Rose Lemonade and Ginger Beer, go live from 2nd October in Sainsbury’s and 12th October in Tesco. Similarly, 12th October will see its Good & Fruity range in a 250ml four pack and 750ml Victorian Lemonade, land in Tesco.
Ellie Jones, marketing manager at Fentimans, comments: “We’re so excited to announce a wider range of our products will be available in two major retailers.
“Fentimans can cater to a variety of consumers – from those looking to make more health-conscious choices, through to those looking for a sharing format for a big night in occasion.
“Our 2022 market report revealed that 73% of adults are now proactively seeking to lead a healthier lifestyle, and we expect this to continue, even as we head into the festive season. The Good & Fruity range was launched earlier this year, with an aim to meet the needs of more health-conscious consumers, specifically ‘digestive health’.”
To support the launch of this new partnership with Tesco, sampling will be available at 120 stores on 19th November for the Fentimans Good & Fruity range (250ml), along with 100 stores on 26th November for the Fentimans Mixers (150ml) can packs.
For more information on Fentimans, please visit https://www.fentimans.com/
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