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Emmi CAFFÉ LATTE has today announced its partnership with popular reality ITV2 TV show, Love Island.

The brand collaboration, officially launching on 6th June, will kick off with a new 30 second TVC and an exclusive on-pack competition, giving iced coffee fans the chance to win two pairs of tickets to the live final Love Island party; with travel to Mallorca and two nights’ accommodation fully paid for.

Available to enter online using an on-pack QR code across all 7 products; Emmi CAFFÈLATTE Cappuccino 230ml, Emmi CAFFÈ LATTE Mr Big Cappuccino 370ml, Emmi CAFFÈ LATTE Vanilla 230ml, Emmi CAFFÈ LATTE Mr Big Caramel 370ml, Emmi CAFFÈ LATTE Skinny 230ml, Emmi CAFFÈ LATTE Mr Big Skinny 370ml and NEW for Summer 2022; Emmi CAFFÈ LATTE Skinny Multipack (4 x 230ml). Entries will open on June 6th and close at midnight on July 14th. In addition to the eye-catching on-pack and on tray competition, the partnership will include exclusive Love Island content created by the new Islanders, available on both Love Island and Emmi CAFFÈ LATTE social channels.

To reinforce the brand partnership on screen and drive further awareness with Emmi CAFFÈ LATTE key audience, there will also be an in-villa branded game, supported with digital inventory on Love Island and Emmi CAFFÈ LATTE social channels. With the iced coffee category seeing 30% value growth year on year1, the partnership will create a talking point at shelf with the colourful and disruptive Love Island influenced packaging design.

Laura Graham, Head of Marketing at Emmi UK Limited said: “We are absolutely thrilled to be the official coffee partner of the summer’s hottest TV show, and believe that because of the unique way Emmi CAFFÈ LATTE is made with love, it’s the perfect combination to raise awareness of the differentiated brand proposition from Emmi CAFFÈ LATTE. We are confident that our partnership with the award-winning show will make Emmi CAFFÈ LATTE the must-have iced coffee for Summer 2022.”

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