This winter, Cadbury is rolling out an exciting promotion across its best-selling hot chocolate[i] range that offers shoppers the chance to win a raft of Spectacularly Nice prizes, giving them a little boost from a simple pleasure.
In our loud and busy world, sometimes there’s simply nothing nicer than a warm cup of hot chocolate and Cadbury is celebrating this sentiment with its new promotion, Spectacularly Nice. With any purchase of Cadbury Hot Chocolate, shoppers have the chance to turn their nice evening into a Spectacularly Nice one, with London West End theatre evenings or an overnight trip to Paris up for grabs. There are also hundreds of Cadbury Hot Chocolate hampers to be won which include takeaway vouchers for a truly spectacular night in.
Spectacularly Nice is built upon the iconic taste credentials of Cadbury Hot Chocolate, with extensive OOH and in-store support for the new campaign. The promotion will run on Cadbury Drinking Chocolate 500g, Instant Hot Chocolate 400g and Cadbury Highlights Milk Chocolate 220g from mid-January for three months. Entering couldn’t be easier – shoppers simply purchase any participating product and input their information at nice.cadbury.co.uk, or scan the QR code on the back of the pack.
Lorena Moyano, Brand Manager for Cadbury Hot Chocolate at Mondel?z International, said “We know that hot chocolate is many shoppers’ hot beverage of choice when the winter season is in full swing! This year, we wanted to bring them a little boost with the opportunity to win some spectacularly nice prizes across our well-loved range. These dark nights and chilly weather make everyone want to cosy up and spend time with loved ones, so why not do it in a spectacular way this winter with Cadbury Hot Chocolate?”
The promotion will be live on packs from mid-January to mid-April. Retailers should stock up on the Cadbury Hot Chocolate range ahead of the promotional period and site the products in their main hot beverages fixture to make the most of the excitement around this impactful promotion.
chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing is of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories. As well as this, innovations such as Cadbury Dairy Milk 30% Less, are just another element which help consumers manage their sugar intake, with great-tasting products. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.
[i] Nielsen MAT July 2021
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