British cleaning brand, Astonish has continued its robust new product development strategy by unveiling its latest bathroom range, Foam & Fresh Toilet Blocks.
The new product promises to provide 300 flushes of freshness delivering the brand’s renowned mighty cleaning formulas and stunning fragrances in one hard-working, easy to use product.
The range has been developed with limescale prevention and 24/7 odour control, delivering long lasting freshness alongside a rich foam formula to protect from dirt and leave a sparkling shine.
The new bathroom range follows the success of the brand’s Toilet Bowl Fizz & Fresh product line and is available in the same trio of stunning scents including zingy Lemon Splash, soft Pink Peony and crisp Eucalyptus.
CEO of Astonish, Howard Moss explains, “We are really excited to launch this range to market. We are delivering something new to our customers, while maintaining the mighty cleaning power and fragrances that we’re well known for. As a brand we are always evolving and looking at how we can deliver innovation and quality to our loyal customers, so this marks just one step in our NPD strategy.”
As with all of the brand’s product lines, the new range is certified Vegan and Cruelty Free and never tested on animals. Astonish has also continued its commitment to becoming more eco-friendly and has ensured the new product range has 100% recyclable packaging.
Astonish has already secured a listing with popular retailer B&M starting from mid September.
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