Following the success of Ambrosia’s Moley on-pack promotion in 2021, which saw 32,000 entries, the much-loved dessert brand has announced that it is relaunching the national promotion this year. Alongside this, the brand – together with Angel Delight – is also giving customers the chance to win egift cinema vouchers with packs featuring Illumination’s iconic Minions characters – available in Sainsbury’s.
With Ambrosia’s Moley on-pack promotion, customers can win one of thousands of Moley cuddly toys available to win from September to 4th January. Moley is a lovable little Mole, with a taste for deliciously creamy desserts – and has featured heavily in the brand’s TV advertising and on-pack over recent years. Those who purchase the promotional packs (available across all retail channels nationwide) can enter online simply by uploading their receipt as proof of purchase.
In addition to the Moley activity and in conjunction with Angel Delight Banana Sachet, Ambrosia is also launching promotional packs in partnership with Universal and Illumination’s new movie, Minions: The Rise of Gru, which will be available exclusively in Sainsbury’s from now. Shoppers will be in with a chance of winning £40 e-gift cinema vouchers – enough to cover a cinema trip for a family of four. To be in with a chance of winning, shoppers will need to text WINCINEMA to 60075. The promotion will run from now until 29th November.
Dan Jalalpour, Brand Director at Premier Foods said: “We are pleased to be supporting both retailers and shoppers with not one, but two on-pack promotions across our dessert portfolio. Moley and Minions bring fun and excitement to those who enjoy these characters – and offering consumers the chance to win great prizes will attract shoppers towards our products in-store.”
Ambrosia is supporting the desserts category further with the popular Moley TV advert which will be returning in October as part of a £2m campaign. From October to December, 75% of shoppers walking into stores should have seen the advert and on average viewed it six times by Christmas, boosting customer awareness around the campaign and increasing chances of purchase.
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