With the roll-out of their carton recycling scheme to over 86% of local authorities in the last 12 months and the launch of a number of exciting new products, 2008 has been a great year for Tetra Pak. Tetra Pak UK’s Marketing Manager, Anders Olsson, looks back on this year’s big success stories: “2008 has been a fantastic year for new product launches in Tetra Pak cartons. For a start, a number of popular wine brands, including French Connection and Banrock Station are now available in cartons – great news for consumers who now have more choice when it comes to their favourite wines!
“Despite the credit crunch, the premium healthy drinks market is also still doing well. Simply Hibi and Superberry 100 are just two of the great products that we’ve launched this year, and Panda have also revamped their kids range to appeal to health conscious parents.
“It’s impossible for me to single out my favourite products of 2008, but the launch of Napolina chopped and plum tomatoes in Tetra Recart packages which carry the certification of the Forest Stewardship Council (FSC) has certainly been a highlight. French Connection’s range of wine in cartons and the Simply Hibi juice range were also two of the most innovative products to hit the shelves over the last twelve months.”
French Connection, the UK’s 3rd largest French wine brand, launched two wines in 1 litre Tetra Prisma cartons earlier this year. French Connection Sélection Merlot and Sauvignon Blanc were the first varieties to be launched in the new packaging format, and a number of their competitors soon realised the benefits of Tetra Pak cartons and followed suit.
French Connection sees the move into Tetra Pak cartons as a natural extension for a brand that has always been at the forefront when it comes to modernising French wines. The stunning pack design combines the recognised and trusted French Connection branding with premium wine cues and stylish artwork.
The benefits of the new pack format are clear. The design uses the huge brandable surface of the Tetra Prisma carton to the maximum, guaranteeing great POS presence, the pack is lightweight, weighing in at only 39g and the package has strong environmental credentials, ticking an ever-rising check-list in the consumer’s mind.
Simply Hibi, the UK’s first ever hibiscus based juice drink, proved its green credentials this year by securing an introductory deal with Waitrose in 1 litre Tetra Pak cartons.
As a blend of 85 per cent hibiscus infused water and 15 per cent fruit extract, Simply Hibi is 100% natural and has no added sugar, artificial colourings or preservatives. Having invested in pioneering farming projects in Uganda where the hibiscus flowers are harvested to ensure its production process is ethical and sustainable, Ibis Organics wanted to make sure Hibi’s packaging reflected this – choosing Tetra Pak cartons because they are recyclable, made mainly from wood, a natural, renewable resource, which helps lower the carbon footprint of the package and they are light-weight.
Will Irving, owner of Ibis Organics, said: “We are really excited about launching the one litre offering in Tetra Pak, particularly because cartons showcase Ibis’s commitment to making our product as sustainable as possible.”
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