Red is the new black

Coca-Cola GB has revealed new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca- Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. Available now, bottles and cans of both variants feature the iconic Coca-Cola red, with a coloured band across bottle or can tops denoting the original taste or zero sugar. The bottles also feature coloured caps to distinguish the original recipe and no sugar variants. A £5m consumer campaign will communicate the changes.