Kahlúa ‘Kabs’ drive the Espresso Martini this Christmas

Kahlúa, the delicious coffee liquor, has invested £400,000 to inspire consumers to make Espresso Martinis at home

Kahlúa, the must-have ingredient for the Espresso Martini, is ensuring it stands out amongst the Christmas crowds this year by launching one hundred and fifty eye-catching, branded London and Edinburgh cabs. The fleet will transport riders from now to New Year’s Eve and will run in conjunction with disruptive out of home media across the country at large-scale sites such as Manchester Arndale, The Birmingham Eyes and Westfield Stratford.

The Espresso Martini is one of the nation’s favourite cocktails, with consumers now being educated on how to make at home.  The bold and colourful design of Kahlua’s creative campaign, which is in keeping with the brand’s fun sense of humour, heroes the Espresso Martini and Kahlúa’s inclusion as the essential ingredient.

Toni Ingram, Head of Marketing for Pernod Ricard UK, comments: “Google Trends shows an increase in searches for Espresso Martinis during the festive period, with consumers keen to replicate at home.  The campaign demonstrates how Espresso Martinis are made, pushing footfall into store throughout this key trading period.  Our bold, yellow creative will stand out on those cold dark evenings.”