Grace Foods urges retailers to tap into consumer trend for world cuisine and innovative flavours this barbecue season

With barbecue season on the horizon Encona, the UK’s number one hot pepper sauce brand*1, is urging retailers to maximise the opportunity for sauces and condiments by tapping into consumer interest in new, exciting flavours and hotter variants.

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“Barbecue season is the perfect time for retailers to reconsider their sauces and condiments offering,” says Sam Bidgood, Brand Manager at Grace Foods UK.

“People are travelling to more exotic destinations and this, coupled with the trend for scratch-cooking, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen. It’s crucial that retailers tailor their range in line with consumer trends to maximise sales.”

The versatility of the Encona range not only as a table sauce, but as a dip, marinade, side of plate sauce and an added ingredient in scratch-cooking, makes it the perfect addition to any barbecue, and adds to its appeal.

In 2015, Encona recognised the growing trend for exotic flavours by introducing a new range of Marinades alongside a label refresh across the entire Encona range, designed to give greater standout onshelf and attract shoppers.

Encona Marinades are available in three 180g variants; Korean BBQ, Jamaican Jerk BBQ and Moroccan Harissa, all with an RRP of £1.49 and perfect for marinating meat, fish, poultry and vegetables.

In addition to Marinades, Encona also unveiled a Peruvian Amarillo sauce as part of its 142ml glass bottle range (RRP £1.49), and a new look for its squeezy bottle format (285ml) along with two new variants – Mexican Smokey Jalapeno and Thai Mild Sweet Chilli (RRP £1.99).

Bidgood continues: “We have found that consumer interest in hotter flavours continues to grow. As a result, more and more retailers are now taking space away from traditional sauces such as ketchup, mayonnaise and salad cream and increasing space on-shelf for nonconventional table sauces. Sales of Encona also reflect this growth; our West Indian Extra Hot Pepper Sauce remains our third best-selling flavour with value sales growing +18.5% YoY*2.

“We also recognise that milder sauces have great appeal, with our Thai Mild Sweet Chilli flavour proving popular with families looking for a milder sauce to use when cooking.”

Encona’s range of sauces and marinades provide retailers with a diverse selection of flavours from around the world catering to a broad spectrum of consumer tastes, making them perfect for the barbecue season.

Grace Foods UK urges retailers to stock up on this market-leading range, to maximise the barbecue opportunity this year.

Grace Foods also provides a range of refreshing soft drinks ideal for the barbeque occasion. Grace Foods is the UK’s leading supplier of Aloe Vera Drinks and has launched three new products in response to consumer demand.

The first two meet the growing trend for reduced sugar and zero sugar soft drinks. Grace Aloe Zero is a smooth aloe vera drink with zero sugar and contains only 5 calories per 500ml bottle. Grace Aloe Refresh Smooth will sit alongside the brand’s existing ‘with aloe vera pieces’ variant.

The Grace Aloe Refresh range contains 50% less sugar than regular Grace Aloe Vera drinks with just 105 calories per bottle.

The third addition is Grace Aloe Smooth which has been launched to sit alongside the reduced-sugar soft drinks to offer shoppers choice.

Giuseppe Vullo, Grace Foods Brand Manager, says: “We have responded to consumer feedback with the launch of these new products. The health and sugar debate is continuing and Grace Aloe Zero and Grace Aloe Refresh allow retailers to offer shoppers delicious and exciting choices when they’re looking for reduced or zero sugar alternatives to carbonated drinks, fruit smoothies and flavoured waters.

“All new products have been launched in smooth variants following feedback we’ve received at events and on social media where we discovered some of our consumers have a love/hate relationship with ‘bits’, but loved the taste of our products! We’ve worked hard to develop our new smooth variants to ensure that these still have the same same great Grace Aloe taste, just without the pieces.

The refreshing properties of aloe vera appeal to a wide range of consumers and the zero sugar and reduced-sugar Grace Aloe Refresh will help broaden this further. The reduced-sugar and zero sugar ranges contains only natural flavours and colours and contain 100% of your daily recommended Vitamin C per bottle which helps reduce tiredness and fatigue.

“Thirst-quenching aloe vera drinks are the perfect addition to retailers’ fixtures. Shoppers are looking for something a little different, and for choice when it comes to soft drinks so offering beverages with exciting flavours, across different sweetness options is a sure-fire way for retailers to drive sales.

*1 IRI UK Table Sauces (Chilli & BBQ), Unit Sales MAT 52 w/e 30th January 2016

*2 IRI UK Table Sauces (Chilli & BBQ), Value Sales MAT 52 w/e 30th January 2016

www.gracefoodsukgroup.com