Grace Foods urges retailers to tap into consumer trend for world cuisine and innovative flavours this barbecue season

With barbecue season on the horizon, Grace Foods UK, the UK’s leading supplier of Caribbean food and drink*1, is urging retailers to maximise the opportunity by tapping into consumer interest in new and exciting flavours.

The company boasts a broad range of products and ingredients, ideal for the barbecue season, including a wide range of spices, seasoning and coconut products under the Dunn’s River brand, Grace Aloe Vera drinks, and hot pepper sauce range Encona.

The versatility of the Encona range not only as a table sauce, but as a dip, marinade, side of plate sauce and an added ingredient, makes it the perfect addition to any barbecue, and adds to its appeal. The Encona range includes two variants which are ideal for the barbecue occasion; Jamaican Jerk BBQ and Texan Chilli BBQ.

People are travelling to more exotic destinations and this, coupled with the trend for scratchcooking, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen. The versatility of the Encona and Dunn’s River brands enables consumers to add exciting world flavours to any meal meaning that retailers can generate maximum profits.” says Nyree Chambers, Head of Marketing for Grace Foods UK.

These trends are reflected in the impressive growth of the Caribbean category, which is worth over £96 million in the UK, and growing at +18% YoY in convenience.*2 “Grace Foods is the leading supplier of Caribbean food and drink in the UK with a 35.9% market share*1,” says Chambers. “We are perfectly placed to meet the needs of consumers looking for authentic taste experiences thanks to our unique heritage in the category and our range of long-trusted food and drink brands.”

The company has a number of subsidiary companies – Chadha Oriental Foods Limited (Asian and Oriental foods), Funnybones Foodservice Limited (American and Tex-Mex foods) and Enco Products Limited (Caribbean foods).

Grace Foods UK urges retailers to stock up on market leading Caribbean products and ingredients to maximise the barbecue opportunity this year.

Grace Foods UK continues to build upon the demand for authentic Caribbean cuisine with Caribbean Food Week, the UK’s biggest celebration of Caribbean food and drink. Now in its sixth year, Caribbean Food Week will be held from 21st-28th August 2017, supported by a wide ranging marketing campaign.

*1 IRI UK Caribbean Food & Drink, Retail Sales, Period: MAT 52 w/e 3rd December 2016

*2 12 w/e 10th October, 2016

GRACE FOODS UK

www.gracefoods.co.uk