Burton’s Biscuit Company is introducing a new-look festive feel to the seasonal biscuits fixture with its range of Cadbury Christmas Biscuits.
Available from September, the 2014 Christmas range features 7 festive favourites, enabling retailers to meet high levels of shopper demand across the key Christmas occasions of sharing, gifting and novelty.
The Christmas line-up includes consumer favourite traditional biscuit assortments, fully covered in Cadbury milk chocolate and the perfect treat over the festive season. Products available in a variety of formats for gifting and sharing include the Cadbury Jumper Tin (335g), Cadbury Occasions Carton (255g) and the Cadbury Selection Carton (510g).
Burton’s is also introducing a delicious gift for chocolate biscuit lovers – a new Cadbury Dairy Milk biscuit tin (220g) – irresistible shortcake biscuits smothered in Cadbury Dairy Milk Chocolate, now available in a collectable, premium tin.
The nation’s favourite biscuit stocking filler line last year*, Festive Friends (150g) is back, containing new biscuit characters and shapes. A secondary novelty line has been added to the range, specifically for the growing value channel – Cadbury Santa’s Arctic Friends (175g).
Family favourite Cadbury Fingers will also be well represented in the Christmas line-up thanks to a triple pack (342g) of white, milk and double chocolate Fingers.
“Our focus this year is very much on tradition and nostalgia, enabling people to enjoy Cadbury biscuits through sharing or gifting, or to have some festive fun with the novelty range,” says David Costello, Burton’s Biscuit Company’s Head of Customer Category Management.
“Offering something for all the family, this year’s range will ensure that Cadbury Christmas Biscuits retain their position as one of the top-performing seasonal biscuit brands. Consumers tell us that Christmas isn’t Christmas without the Cadbury biscuit tin, and this year our range is sure to delight.”
Christmas is a peak sales period for Cadbury Biscuits and a major profit-booster for retailers. In 2013, £93.8m was spent on specific Christmas biscuits*. Burton’s is the UK’s second largest branded manufacturer of seasonal biscuits, with an 18% value share, supplying 7 out of the top 25 branded lines*.
* Nielsen, 16 weeks to December 28, 2013