Last month, leading shaver manufacturer, BIC, treated thousands of summer festival goers with free samples of their latest shavers and money off vouchers.
The team distributed more than 20,000 products and thousands more vouchers at the popular Glastonbury and Oxegen festivals.
BIC® Easy and BIC® ecolutions™ shavers were in great demand, with festival goers queuing up to receive samples despite the rain at both sites.
BIC® Easy, a new concept in male shaving, offers a unique combination of a system and one piece shaver as it has a handle and six replacement blades in one handy pack. Men at the festivals commented on the eye catching appearance of the BIC® Easy and all agreed that the RRP of £3.99 is fantastic value for money.
BIC® ecolutions™ is the UK’s first ever branded bioplastic shaver and its packaging has been reduced to a minimum. Men and women alike lined up at the festivals to receive a BIC® ecolutions™ shaver. When asked what they thought of the shaver, consumers loved the idea of a razor that is less harmful to the environment, especially with an RRP of just £2.79 for four shavers.
For more information on any of these products, or others in the BIC shaving range please call 01895 827100, or log onto www.bicworld.com
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