The team distributed more than 20,000 products and thousands more vouchers at the popular Glastonbury and Oxegen festivals.
BIC® Easy and BIC® ecolutions™ shavers were in great demand, with festival goers queuing up to receive samples despite the rain at both sites.
BIC® Easy, a new concept in male shaving, offers a unique combination of a system and one piece shaver as it has a handle and six replacement blades in one handy pack. Men at the festivals commented on the eye catching appearance of the BIC® Easy and all agreed that the RRP of £3.99 is fantastic value for money.
BIC® ecolutions™ is the UK’s first ever branded bioplastic shaver and its packaging has been reduced to a minimum. Men and women alike lined up at the festivals to receive a BIC® ecolutions™ shaver. When asked what they thought of the shaver, consumers loved the idea of a razor that is less harmful to the environment, especially with an RRP of just £2.79 for four shavers.
For more information on any of these products, or others in the BIC shaving range please call 01895 827100, or log onto www.bicworld.com