B by Black Tower 5.5% continues to perform

Since B by Black Tower 5.5% abv was released to market three years ago, the range has experienced tremendous growth and success. With year on year growth of +52% (Nielsen MAT 4/1/14) B by Black Tower is one low alcohol wine range that is proving its success with the consumer, whilst other brands in the low alcohol category are declining. With a taste profile that is closely aligned to the parent brand, consumers are delighted with the lighter style.

B-Range-x3-BottlesB by Black Tower is currently the 4th highest selling brand in the category and in the week of Christmas, it actually outsold the market leader, indicating that strong brands do have excellent potential in this very young market sector.

B by Black Tower is available in three varietals, Rosé, White and Red. With a distinctive ‘no-label’ pack design, it echoes the light, feminine and refreshing personality of the range. In addition to being lower in alcohol, B by Black Tower 5.5% is also lower in calories, with just 55 calories per 125ml glass – that is 30% fewer calories than a standard glass of wine.

B by Black Tower 5.5% White is smooth, refreshing and vibrant, to be enjoyed perfectly chilled on its own or as a great accompaniment to favourite foods.

B by Black Tower 5.5% Rosé is mouthwatering and easy drinking, bursting with rich fruit flavours and delicious aromas of fresh red berries and raspberries. It is perfect for any occasion.

B by Black Tower 5.5% Red is delightfully smooth and fruity; with its delicious aromas of red berries, it is perfect for enjoying on its own or with your favourite food.